Christie’s International Real Estate Leads a Collaboration of Global Luxury Brands at the Concours d'Elegance in Pebble Beach, California

Collectible Cars, Fine Real Estate and the First-Ever Look at the Jewels from The Private Collection of President and Mrs. Reagan Truly Define Luxury 

Christie’s, Aston Martin, and Christie’s International Real Estate Set New Standard for Expanding Opportunities in Luxury Marketing 

Luxury goods and luxury brands were on glorious display at last weekend’s Concours d’Elegance in Pebble Beach, California. The legendary car show of the finest in vintage and collectible automobiles was sponsored in part by Christie’s International Real Estate and its Affiliates as an opportunity to showcase the finest in real estate. Christie’s—the world’s leading art business celebrating its 250th anniversary—and Aston Martin, another century-old brand, collaborated as participants in this event initiative.

Automotive art, with enthusiasts in attendance from around the world, proved to be the perfect venue to introduce related art forms—luxury real estate and iconic jewels—to the discerning and highly qualified global clientele of the Concours d’Elegance. A-list celebrities, personal friends of the Reagans, Christie’s clients, and Christie’s International Real Estate clients were in attendance, as well.

“Christie’s International Real Estate and Christie's auction and private sale colleagues worked together, during the world renowned auto week culminating with the Concours d'Elegance at Pebble Beach, on a series of events and partnerships that demonstrated the power and the unique relationship of luxury goods and real estate under the Christie’s brand. The jewelry department took this opportunity to premier the jewels from the collection of President and Mrs. Reagan for the first-ever public viewing, in addition to other magnificent jewels available for private sale, at the Concours d'Elegance, and our collaboration with Aston Martin allowed us to expand further our reach to collectors of some of the world's most desirable automobiles who were in attendance throughout the week in Carmel and Pebble Beach.”
- Dan Conn, CEO, Christie’s International Real Estate

The jewels bedazzled as did the real estate listings from our Affiliate network. The overlay of art – be that jewels, architecture and automobiles – was breathtaking though intuitive and unprecedented.

“The Pebble Beach Concours d’Elegance is the pre-eminent global gathering for the automotive world. I am pleased to see that the series of events Christie’s International Real Estate and Christie’s host in Carmel and Pebble Beach bring together art and luxury goods collectors of all kinds."
- Dirk Boll, Managing Director, Continental Europe, Christie’s

The settings for the displays were perfectly sited for high traffic and were also ultimately elegant. Christie’s International Real Estate, together with participating Affiliates Strutt & Parker from the U.K.; Bayleys Real Estate from New Zealand; R365 from the Netherlands and the Dutch Caribbean; Luxe Platinum Properties from Oregon, and Hawaii Life sponsored a suite near the 18th hole of the Pebble Beach Lodge. In the three days leading up to the Concours, Christie’s International Real Estate partnered with Aston Martin in its installation on the Plaza of Carmel, California.

Over 3,000 visitors toured the two suites. Clients and potential clients were entertained in a lovely lounge featuring a video montage, collateral and a booklet made specifically for the week’s events.

“I was introduced to qualified individuals from all corners of the globe. Phone calls and e-mails started popping in first thing Monday morning – thank you notes from attendees, appointment requests for real estate, as well as interview requests from the media. Absolutely fantastic!”
- Kendra Ratcliff, Principal Broker, Luxe Platinum Properties

Christie’s International Real Estate will be sponsoring next year’s Concours d’Elegance.